Since disrupting the indie-pop scene in 2022 with her song “All I Ever Asked,” alt indie pop artist Rachel Chinouriri has been a creative force to be reckoned with. Through her blissful beats, she illuminates the beauty that lies within some of her darkest moments. Her latest single, “Never Need Me,” is a poignant anthem about prioritizing your own well-being.
“I made this song with a sense of heartbreak but empowerment,” Chinouriri shared in a press release. “It’s about taking your power back the moment you realize that helping someone is actually hurting you because they aren’t willing to change. Sometimes you end up enabling someone instead of actually helping them and carrying their load is tough. ‘Never Need Me’ is the moment you wish them well but can’t continue to harm yourself by helping them.”
What better way to bring this emotionally complex storyline to life than to enlist the help of an Academy Award-nominated actress, Florence Pugh, who stars as the supportive bestie in the official music video directed by Jake Erland.
This iconic collaboration is the result of mutual adoration. Pugh explained, “Recently I was in LA and I was listening to a few of her songs and I thought, you know what, I’m actually going to reach out to this amazing artist and I just said ‘Thank you for making my day today’ and then she replied and was also a fan and then this idea came that I was in her music video!”
This song is one of 14 tracks on Chinouriri’s highly anticipated debut album What a Devastating Turn of Events, which will be released on May 3rd via Elektra Records. Pre-save the album here.
“What A Devastating Turn Of Events should feel like discovering a personal journey of all the hardship and struggles that have ultimately made me the person I am today,” Chinouriri said of the album.
She continued, “Hopefully it’ll help other people realize that it takes tough times, self accountability, betrayal and uncomfortable moments to finally get to a point of true self love. I’m more than ready for the next chapter.”
Along with the announcement of her debut record, Chinouriri also announced her first headlining tour in March with stops at Baby’s All Right in Brooklyn, NY and The Echo in Los Angeles, CA. Get your tickets here!
What A Devastating Turn Of Events Tracklisting:
- Garden of Eden
- The Hills
- Never Need Me
- My Everything
- All I Ever Asked
- It Is What It Is
- Dumb Bitch Juice
- What A Devastating Turn Of Events
- My Blood
- Robbed
- Cold Call
- I Hate Myself
- So My Darling