ECHO

India Shawn Serves Up Her Visual for “Too Sweet”

Featured Photo Credit: Rob Julin

In our opinion, India Shawn serves us the just amount of sweetness is her single “Too Sweet.” 

After eclipsing 10 million-plus streams and drawing praise from NPR, HYPEBEASTConsequence of Sound, and more, acclaimed Los Angeles singer, songwriter, and artist India Shawn  returns with a new single and music video entitled “Too Sweet” [feat. Unknown Mortal Orchestra.]

The D MILE produced track is the perfect counterpoint to Shawn’s dynamic vocals, Unknown Mortal Orchestra sonically crafts a downtempo dreamscape punctuated by a simmering bass line and steady beat. She dips and in and out of the production’s ebb and flow before carrying the seductively sunny and soulful refrain. The accompanying music video directed by madebyJAMES depicts India in the midst of a head-turning photo shoot. She trades out numerous high-fashion looks before breaking through the lens and captivating the photographer. 

“I remember watching an interview of Aaliyah talking about her love for alternative music. I think that’s where my deep dive into alt & indie rock began.” says India. It’s been a goal of mine for years now to create the kind of music that I listen to. I’m happy I’ve finally manifested that with “Too Sweet” ft. Unkown Mortal.”

“Too Sweet” serves as the follow-up to 2020’s “Movin’ On” [feat. Anderson .Paak]. The track has already generated 1.6 million Spotify streams and is currently top 20 on Urban AC Radio. In addition to plugs from BET and more, HYPEBEAST exclaimed, “The song is imbued with a vibrant, summertime R&B groove, driven by crisp drums and plenty of vocal harmonies.” Meanwhile, Consequence of Sound christened her “one of the smoothest voices in Los Angeles.” 

Get ready for India Shawn’s next artistic evolution and musical revolution soon.

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