Multi-talented band Why Don’t We have officially returned with their new self-penned/produced single “Fallin’” – available now via Atlantic Records alongside a high octane Isaac Rentz-directed music video which saw a broadcast premiere today via MTV. Opening with an iconic drumline, the track steamrolls out of the gate towards a magnetic and massive refrain punctuated by fiery falsetto and a chant, “Maybe, we’ll just keep fallin’.”
Following three years spent primarily on the road, the Los Angeles quintet – Daniel Seavey, Corbyn Besson, Jonah Marais, Jack Avery, and Zach Herron– flatlined all social media in January to delve into the studio and write, record and produce their next chapter themselves. Powering up pop with D.I.Y. energy, the band kickstarted their evolution through a combination of deft musicality and bold experimentation.
“Writing and producing our own music has been one of the most rewarding experiences for us,” explains Corbyn. “In the past four years we’ve become confident enough to reinvent ourselves, becoming the band we always hoped to be.”
“It was time to do this ourselves,” says Daniel. “These are our ideas, melodies, and thoughts.”
Breaking their hiatus earlier this month, the group started a social media frenzy with a mysterious #WhereIsWDW campaign that amassed over 5.5 million impressions in under six days. Their return also marked the beginning of the band’s partnership with HeadCountand AtlanticRecords’task force ATL Votesto encourage voter registration. Kicking off with the unveiling of a “Why Don’t We Vote” mural in Los Angeles, the band is urging their wide network of fans and beyond to make their voices heard this November. For more information, please visit headcount.org/wdw.
Make sure to watch the new music video for “FALLIN'” out now.