Artists Take To Instagram for Live Concerts

If you logged onto instagram this week you may have noticed the top of your screen lit up with an unusual amount of Instagram Lives. 

This is not a glitch!

This abundance of broadcasts is many artists response  to the growing number of cancelled or postponed concerts due to Covid-19 concerns.

Thinking outside the box while in self quarantine, artists like John Legend and Kim Petras have opened their homes for epic virtual concerts.

Each artist has their own creative approach for their stream. 

For example, Kim Petras took requests from her kitchen, belting out both her own music and covers accompanied by producer, Aaron Joseph on guitar. While Jojo invited fans to a songwriting session. 

Inspired by variety shows like The Judy Garland show of the 1960s, newly married singer composer couple, Katherine Foster [McPhee] and David Foster have created a nightly show complete with a theme song and guests. 

Other artists used Instagram Live as a platform to answer fan questions about new music and album releases.

After serenading fans from a baby grand piano, John Legend teased a new single, “Actions,” out now, and  a new album later this year. 

British singer/songwriter Maisie Peter’s also teased new music coming out next week. 

In addition to raising people’s spirits, some of the live feeds have also raised awareness around Covid-19 and its effects. 

Chris Martin of Coldplay launched an ongoing Global Citizen series #TogetherAtHome in order to combat loneliness. Other artists have taken part in this initiative including Charlie Puth, Camila Cabello and Shawn Mendes, Hozier and many more. All concerts can be accessed here.

In the same vein, Lauv hosted a YouTube Live to raise money for his Blue Boy Foundation which promotes awareness and support for people struggling with mental health during this time.

More creative concerts are expected.

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