ECHO

Ed Sheeran Releases “Bad Habits” And Is Dresses As A Glam Vampire In The Music Video

After a few years out of the spotlight and enjoying time with his family, Ed Sheeran is back with is new bop, “Bad Habits.”

Ed Sheeran marks his official return with the euphoric, song-of-summer contender, “Bad Habits.”Sheeran is an artist who motors on nonconformity, with “Bad Habits” landing as something unexpected yet wholly his; a testament to a forward-thinking artist who continues to push his art into new dimensions. Deploying an up-tempo, guitar-laced summer anthem, “Bad Habits” is a song that channels escapist energy and most importantly makes you want to dance, perfect for the summer season.

“Feels great to be back with my new single. I wanted the video for Bad Habits to play on the nature of habits in a fantastical way so I decided on vampires. It was mega fun getting into character except for the heights (that wasn’t so fun). Enjoy x” – Ed Sheeran

In the accompanying official video – directed by Dave Meyers (Billie Eilish, Kendrick Lamar) – we see Ed as we’ve never seen him before as he depicts an alter-ego vampire character. Trading his distinct ginger hair for bleached white and his teeth for fangs, the dark-humor narrative serves as a metaphor for ‘bad habits’ as Ed embarks on a wild night out alongside his crew of ghouls, before morphing back to his real self the next morning, ginger hair intact, as the sun rises over him.

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